Brian Vass

Sr Product Manager

Scaling business growth for Tableau by expanding self-service eCommerce and payments (b2b/b2c), building and enhancing subscription auto renewal, and streamlining self-service support.

* Drive 103% YoY eCommerce channel transaction growth and 80%+ revenue growth through buyer enablement, rapid capability expansion via re-platform, redesign, and partnership with marketing to drive channel traffic
* Improved case support automated SLA assignment accuracy from 4.81% to 99.73%
* Enhance customer experience, reducing support cases, and expanding self-service capabilities in customer portal
* Lead re-platform to commerce cloud from business case, budgeting, development, launch and iteration
* Mentor PMs and interview product manager candidates
* Completed “Accelerate,” Salesforce’s 12 month leadership/management training program
* Drive roadmapping, requirements, and planning
* Create dashboards to monitor KPIs and resolve operational gaps
* Collaborate with marketing, design, engineering, operational, support, sales, legal, and business cross functional stakeholders
* Work with internal sales, ops, and end customers to identify and resolve pain points
* Champion organization best practices in product management, lean product development, and agile software delivery
* Reduce revenue and customer impacts from production incidents by leading rollout of push alerting/monitoring (elastic, cloud watch, kibana stack)
* Gain subject matter expertise checkout/billing (CPQ), quote to cash (Q2C), order processing, provisioning, post-purchase (renewal), and license management processes

Product Manager

Technical Product Manager (Sr. Technical Product Analyst), developing the next generation of commerce in the cloud for Starbucks.

● Drive requirements and delivery of pricing, ordering, promotions, and rewards microservices for cloud-based next generation of global Mobile Order and Pay APIs
● Plan feature roadmap, identify dependencies, adapt priorities to meet constraints
● Coordinate, influence, and align other product owners, 5+ development teams, risk and compliance, audit, security, accounting, QA, and business to meet project goals
● Facilitate daily standups, backlog refinement, and sprint planning meetings
● Scale and improve agile development and implement lean processes in a rapidly changing environment.
● Work with on shore and off shore cross functional teams
● Coach developers to improve value stream and deliver results

Sr Business Analyst / PM

●​ Authored technical project proposals for global clientele; produced and delivered targeted presentations on-site to client technical and leadership teams
●​ Defined roadmaps from analysis through post-launch for enterprise e-commerce sites and system integrations, aligning technical scope to meet business goals
●​ Led technical discovery both on-site and remotely; created specification documents
●​ Mitigated risks, removed blockers, and drove delivery with distributed cross-functional teams including leadership, development, operations, QA, sales, creative, and 3rd parties
●​ Diagnosed and removed process gaps, including 30% timeline reduction for standard site launch by refining delivery model; formalized best practices and internal standards
●​ Engaged in hands-on technical activities as needed – including technical solution architecture, configuration support, API integration, debugging

eCommerce Architect / Software Engineer

● Optimized business processes with software solutions, eliminating 60-80h/week of manual effort
● Managed marketing campaigns (Email, A/B, CPC/CPA, Social, SEO), reducing cost per lead by 15-20%
● Analyzed financial metrics, including product pricing and profitability per rep
● Managed multiple projects for customer-facing & back-office solutions
● Developed customer-facing e-commerce sites with PHP framework and Magento, generating ~ $2.5MM – $3MM in revenue per year
● Integrated internal systems with third-party SOAP/REST APIs

Co-Founder, Director of Product

● Established product and company vision
● Won $20K seed funding by writing and pitching business plan to startup incubator
● Oversaw product design, UX, and implemented UI using HTML, CSS and jQuery
● Programmed backend controllers using Python and Pylons framework

B.S. Software Engineering

Graduated Cum Laude. Business Minor.

Member Upsilon Pi Epsilon (C.S. Honor Society), Pennoni Honors College